MCIE

Welcome to The Diploma of Social Media Marketing

Course Overview

1.1 The Social Media Landscape

1.2 Social Media Usage in Australia

1.3 Overview of the Social Media Networks

1.4 Social Media Marketing Resources

2.1 Introduction to Digital & Social Media Marketing

2.2 Resource - Digital Marketing for Beginners

2.3 Digital Marketing Channels

2.4 What is Content Marketing

2.5 The Content Marketing Process

2.6 Content Marketing Opportunities

2.7 Content Marketing Constraints

2.8 Legal and Ethical Requirements

2.9 Blog & Content Marketing Trends

Assessment Task 1 - Knowledge Test Instructions

Assessment Task 1 - Knowledge Test

3.1 Introduction to Content Marketing Strategy

3.2 Defining Objectives

3.3 Completing a SWOT Analysis

3.4 Conducting a Content & SEO Audit

3.5 Developing Buyer Personas

3.6 Generating Content Topics

3.7 Defining the Content Strategy

3.8 Developing a Content Editorial Calendar

3.9 Allocating Resources

3.10 Setting Key Performance Indicators

3.11 Developing a Content Marketing Budget

3.12 Content Marketing Strategy Template

4.1 Introduction to Content Creation

4.2 Establishing your Brand Identity

4.3 Writing a Content Brief

4.4 Sourcing and Hiring Resources

4.5 Managing the Project

4.6 Creating Great Content

4.7 Optimising Content for SEO

4.8 Reviewing & Approving the Content

4.9 Publishing the Content

4.10 Content Marketing Review

Assessment Task 2 - Submission

Assessment Task 2 - Brief and Working Document

Assessment Task 3 - Knowledge Test Instructions

Assessment Test 3 - Knowledge Test

Assessment Task 4 - Brief

Assessment Task 4 - Template

Assessment Task 4 - Submission