Course Description

Head Social Media Trainer

Muhsin Luttoo

Muhsin has been working in the customer service industry since the early 2000s. With the rise of the internet and subsequently the popping up of social media platforms, Muhsin went on to complete a Bachelor of Commerce majoring in Interactive marketing at Deakin University in 2017. Joined Modere in 2017 and soon became a senior Marketing Consultant, advertising healthy living styles, tips & tricks using his social media marketing skills acquired as a backbone to his online business and constantly evolving with the different platforms. In addition to running his online business, Muhsin is also a trainer of Social Media Marketing, Business and Finance at MCIE (Melbourne City Institute of Education) and enjoys training at his local gym during his spare time, where he also train students in martial arts. For Muhsin, teaching is a passion that he truly believes in and loves doing as he believes that Learning never ends...

Course curriculum

  • 1

    SMMBCM501A Introduction

    • Welcome to The Diploma of Social Media Marketing

    • Course Overview

    • First Activity: Choose Your Business
  • 2

    Chapter 1. Introduction to Blog and Content Marketing

    • 1.1 The Social Media Landscape

    • 1.2 Social Media Usage in Australia

    • 1.3 Overview of the Social Media Networks

    • 1.4 Social Media Marketing Resources
  • 3

    Chapter 2. Introduction to Digital & Social Media Marketing

    • 2.1 Introduction to Digital & Social Media Marketing

    • 2.2 Resource - Digital Marketing for Beginners

    • 2.3 Digital Marketing Channels

    • 2.4 What is Content Marketing

    • 2.5 The Content Marketing Process

    • 2.6 Content Marketing Opportunities

    • 2.7 Content Marketing Constraints

    • 2.8 Legal Requirements and Ethical Constaints

    • 2.9 Content Marketing Trends
  • 4

    Knowledge Test 1

    • Knowledge Test Instructions

    • Knowledge Test 1
  • 5

    Chapter 3. Develop a Content Marketing Strategy and Implementation Plan

    • 3.1 Introduction to Content Marketing Strategy

    • 3.2 Defining Objectives

    • 3.3 Completing a SWOT Analysis

    • 3.4 Conducting a Content & SEO Audit

    • 3.5 Developing Buyer Personas

    • 3.6 Generating Content Topics

    • 3.7 Defining the Content Strategy

    • 3.8 Developing a Content Editorial Calendar

    • 3.9 Implementing Your Plan

    • 3.10 Managing the Team

    • 3.11 Setting Key Performance Indicators

    • 3.12 Developing a Content Marketing Budget
  • 6

    Chapter 4. Creating Content

    • 4.1 Introduction to Content Creation

    • 4.2 Establishing Your Brand Identity

    • 4.3 Writing a Content Brief

    • 4.4 Sourcing and Hiring Resources

    • 4.5 Managing the Project

    • 4.6 Creating Great Content

    • 4.7 Optimising Content for SEO

    • 4.8 Reviewing & Approving the Content

    • 4.9 Publishing the Content

    • 4.10 Content Marketing Review
  • 7

    Assessment Task 1

    • Assessment Task 1 - Content Marketing Strategy & Implementation - Working Template with Instructions

    • Assessment Task 1 - Submission
  • 8

    Knowledge Test 2

    • Knowledge Test 2 Instructions

    • Knowledge Test 2
  • 9

    Assessment Task 2

    • Assessment Task 2 - Content Creation - Working Template with Instructions

    • Assessment Task 2 - Submission